UGT platform at all 7-Eleven outlets by year-end

KUALA LUMPUR: United Global Technologies Sdn Bhd (UGT) expects to roll out its interactive advertising media platform across the 903 7-Eleven outlets nationwide by year-end. 

Marketing director Keith Wong said the platform, comprising Samsung liquid crystal displays with simultaneous video, text and flash animation feeds, had been installed in 30 7-Eleven outlets so far. 

“The company will install the media channel in 450 outlets located in the Klang Valley within three months,” he said at the launch of the partnership with 7-Eleven Malaysia Sdn Bhd yesterday. 

UGT managing director Francis H.L. Wong said the company had invested about RM3mil in research and development, computer software and pilot testing and would spend up to RM8mil on equipment in the next 12 months. 

He said its target market included heavy advertisers from industries such as consumer electronics, telecommunications, mobile phones, banking, motor vehicle, healthcare, fast food and beverage.  

“We provide an avenue for small and medium enterprises in Malaysia that have never advertised on TV before to have the opportunity to do so now,” Wong said. 

He said the 7-Eleven outlets had an average of 545 patrons per day, excluding non-transacted patronage. 

“The advertisement will be viewed by 492,135 patrons per day, 14 million viewers a month and more than 179 million viewers a year,” he said.  

Meanwhile, 7-Eleven executive director Ng Su Onn said the interactive media would give the company a new role as media owner for its own in-store products. 

The digital interactive advertisement with video motion will cost RM8,000, flash animation banner RM4,500 and digital brochure RM2,300 per month. – Bernama.